By Amir Efrati
Unlike former Yahoo CEOs Scott Thompson and Carol Bartz, both of whom had no ad experience before taking the top job, Mr. Levinsohn is a veteran of the ad world, having forged strong alliances with executives at Madison Avenue agencies that represent the biggest ad spenders.
Mr. Levinsohn who graduated Tenafly High School in 1981 must deal with Yahoo’s weak revenue growth and threats from technology rivals such as Facebook Inc. and Google Inc. Yahoo’s ad-sales business also faces competition from numerous media websites such as Walt Disney Co.-owned ESPN.com and Hulu LLC, which is owned by several companies including News Corp., owner of The Wall Street Journal.